Case Studies

Every school has a compelling brand story that can be crafted into an unique looking brand image.

These case studies have been created to inspire, inform, and help educators when it comes to making design decisions about their own schools brands.

It's been an exciting journey. So jump in and have a look. I'll be updating this page regularly with new case studies. Feel free to leave a comment or share any of these case studies with your peers.

South Otago High School’s PB4L Branding

Jun 8, 2018

South Otago High School approached me to create some branding around their PB4L Values. They have three core values – Respect, Excellence and Pride. How could these be personalised for…

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Richmond Road School’s Unique Branding Challenge

Jun 4, 2018

Richmond Road School is an unique learning environment in Central Auckland. It is a leader in bilingual education. Their focus is on teaching and learning through students’ heritage languages in…

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Window Innovation’s Commercial Branding Success

Mar 31, 2017

Even though I specialise in school branding I still receive a number of enquiries from companies requiring commercial branding help. It’s a different type of challenge to that of schools.…

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Brand Clarity, Consistency, and Burnside High School

Sep 7, 2016

The Burnside High School logo symbol is iconic among schools in the Canterbury Region and beyond. Yet there had never been any guidelines established to help staff and suppliers use it…

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Logo Design & Branding for a Newly Merged School

Aug 25, 2016

Toward the end of 2015 I was asked if I would like to be involved in the branding of Lyttelton Primary – a newly merged school. Their new logo is the result of some great…

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Two New Logos and a Mascot for Manurewa East School.

Jun 21, 2016

Toward the end of 2015 I had the pleasure of meeting with Phil Palfrey and Richard Arthurs, the Principal and Deputy Principal at Manurewa East School in Auckland. We discussed…

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South Primary Principal Association Logo Design

Southland Primary Principals Association Logo Design

Jun 15, 2016

Southland Primary Principals Association (SPPA) was hosting the New Zealand Principals’ Federation Conference in 2014. As part of the branding and marketing leading up to this event, they asked me…

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A Brand New Look for a Brand New School.

Jun 14, 2016

I thought I would share a story about Rāwhiti School in Christchurch. It’s a school taking great strides forward as they endeavour to ‘rise up’, out of the rubble of…

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Craig Burton School Branding Matters

Have any of these Case Studies been helpful?

Feel free to contact me if you would like to know more about anything that you've read here.