Case Studies

Having worked with schools for over ten years has taught me a lot about their unique branding requirements. These case studies have been created to inspire, inform, and help educators when it comes to making design decisions about their own schools brands. 

It's been an exciting journey. So jump in and have a look. I'll be updating this page regularly with new case studies. Feel free to leave a comment or share any of these case studies with your peers.

Window Innovation’s Commercial Branding Success

By Craig Burton | Mar 31, 2017

Even though I specialise in school branding I still receive a number of enquiries from companies requiring commercial branding help. It’s a different type of challenge to that of schools. I hope by showcasing some of these projects here that it provides a little bit of an insight into the 25 years of experience that…

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Brand Clarity, Consistency, and Burnside High School

By Craig Burton | Sep 7, 2016

The Burnside High School logo symbol is iconic among schools in the Canterbury Region and beyond. Yet there had never been any guidelines established to help staff and suppliers use it in a consistent way. They decided themselves on how it would appear.   To fix this we went back to the beginning and created some visual standards…

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Logo Design & Branding for a Newly Merged School

By Craig Burton | Aug 25, 2016

Toward the end of 2015 I was asked if I would like to be involved in the branding of Lyttelton Primary – a newly merged school. Their new logo is the result of some great consultation and collaboration between myself, the school community, and the local hapū. Lyttelton Main School and Lyttelton West School were closed as a result of…

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Two New Logos and a Mascot for Manurewa East School.

By Craig Burton | Jun 21, 2016

Toward the end of 2015 I had the pleasure of meeting with Phil Palfrey and Richard Arthurs, the Principal and Deputy Principal at Manurewa East School in Auckland. We discussed the creation of some new brand identity work around their school logo, PB4L program, and school mascot. After our initial discussions I began thinking about the logo and how…

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How hard is it to design a logo anyway?

By Craig Burton | Jun 15, 2016

To be honest, they’re hard work. Every school or educational organisation is different. When it comes to logo designs I try to clearly define the distinct characteristics of an individual school and then create a look for the logo based on the findings from that. Southland Primary Principals’ Association (SPPA) was hosting the New Zealand Principals’ Federation Conference…

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A Brand New Look for a Brand New School.

By Craig Burton | Jun 14, 2016

I thought I would share a story about Rāwhiti School in Christchurch. It’s a school taking great strides forward as they endeavour to ‘rise up’, out of the rubble of the past, with a brand new name, a brand new vision, and a brand new logo! In early 2015 I was asked to help bring this logo to reality. Rāwhiti School is…

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Catholic School Branding, Charism, & the Community Voice.

By Craig Burton | Jun 13, 2016

St Patrick’s School in Bryndwr, Christchurch, asked if I would create a new logo design as part of their school branding. They felt strongly that their Charism (how they began, who they are, and what they stand for) was of central importance to any new design. As part of the process we also wanted to hear what their…

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Meet Rere – Winton School’s New Mascot.

By Craig Burton | Jun 13, 2016

Mascots have been used for years by sports teams and businesses to promote their brands. In primary schools they can be an effective tool for connecting young students with values and beliefs – supporting the work of educators trying to develop a positive learning environment and culture in the school.   Meet Rere.   Winton School adopted PB4L last year. As a result, they took a closer look at their school culture…

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