Case Studies

Having worked with schools for over ten years has taught me a lot about their unique branding requirements. These case studies have been created to inspire, inform, and help educators when it comes to making design decisions about their own schools brands. 

It's been an exciting journey. So jump in and have a look. I'll be updating this page regularly with new case studies. Feel free to leave a comment or share any of these case studies with your peers.

Feilding Intermediate’s New School Logo

By Craig Burton | Jul 9, 2018

Feilding Intermediate has a new school logo. Their previous logo had a mountain in a crest. They wanted to retain the crest shape and their motto “Aiming for the Top”. But Feilding is a very flat town. How could the new logo look, so that it captured the essence of their motto, without alluding to…

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Irrigate Solutions – New Company Branding

By Craig Burton | Jun 20, 2018

I was contacted by Irrigate Solutions to create a logo and brand identity for their new business. This is another job, like Window Innovation’s branding, that I thought would be an interesting project to work on in between school branding work. As with all projects like this I wanted to establish a strong visual connection…

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South Hornby School Rebuild & Rebrand

By Craig Burton | Jun 14, 2018

South Hornby School has a brand new Modern Learning Environment. Their new location is the old Branston Intermediate site just down the road from where they were. I was asked, during the rebuilding phase, to help with their rebranding. This would include rebranding around their school logo, mascot, values, student learning tools and signage. The…

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South Otago High School’s PB4L Branding

By Craig Burton | Jun 8, 2018

South Otago High School approached me to create some branding around their PB4L Values. They have three core values – Respect, Excellence and Pride. How could these be personalised for South Otago High School’s current situation? What visual elements could be drawn upon to give these values a sense of place and purpose? The school…

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Richmond Road School’s Unique Branding Challenge

By Craig Burton | Jun 4, 2018

Richmond Road School is an unique learning environment in Central Auckland. It is a leader in bilingual education. The focus is on teaching and learning through students’ heritage languages in one of four teaching units (Rōpū) – English, French, Māori and Samoan. Branding a school of this nature has its challenges. In this case it was…

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Ilam School’s Logo Design & Branding Journey So Far

By Craig Burton | May 29, 2018

In 2013 Ilam School decided they wanted a new school logo. Their existing logo seemed dated in appearance. However, the symbol for the school, the Azalea, was perfect. It captured the essence of who they were and what they stood for. But now the school was moving forward and forging new pathways. How could they…

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Window Innovation’s Commercial Branding Success

By Craig Burton | Mar 31, 2017

Even though I specialise in school branding I still receive a number of enquiries from companies requiring commercial branding help. It’s a different type of challenge to that of schools. I hope by showcasing some of these projects here that it provides a little bit of an insight into the 25 years of experience that…

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Brand Clarity, Consistency, and Burnside High School

By Craig Burton | Sep 7, 2016

The Burnside High School logo symbol is iconic among schools in the Canterbury Region and beyond. Yet there had never been any guidelines established to help staff and suppliers use it in a consistent way. They decided themselves on how it would appear.   To fix this we went back to the beginning and created some visual standards…

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Logo Design & Branding for a Newly Merged School

By Craig Burton | Aug 25, 2016

Toward the end of 2015 I was asked if I would like to be involved in the branding of Lyttelton Primary – a newly merged school. Their new logo is the result of some great consultation and collaboration between myself, the school community, and the local hapū. Lyttelton Main School and Lyttelton West School were closed as a result of…

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