Case Studies

Having worked with schools for over ten years has taught me a lot about their unique branding requirements. These case studies have been created to inspire, inform, and help educators when it comes to making design decisions about their own schools brands. 

It's been an exciting journey. So jump in and have a look. I'll be updating this page regularly with new case studies. Feel free to leave a comment or share any of these case studies with your peers.

Te Matauru Primary – New School Branding

By Craig Burton | Apr 16, 2019

Te Matauru Primary is a brand new school being built in Rangiora on the outskirts of Christchurch. It is the first major new school build in the region for the last 30 years with a completion date set for 2020. I was asked by the Foundation Principal, Danny Nicholls, if I would create a new…

Read More

Knights Stream School – New School Branding

By Craig Burton | Apr 12, 2019

Knights Stream School’s doors opened to families at the beginning of 2019 but the work on their visual branding began over twelve months earlier. What resulted was an exciting new brand image that truly reflects the dreams and aspirations of their Foundation Principal and Board of Trustees. It was well thought out and managed. Branding…

Read More

Newtown School’s Branding Story

By Craig Burton | Jul 16, 2018

There is a fantastic story woven into Newtown School’s logo design. It is an exploration into the life, nature and values of the school. At their core they are a ‘Multicultural Kiwi School’ in the heart of Newtown, a suburb just south of Central Wellington. What is their story and how is this being woven…

Read More

Feilding Intermediate’s New School Logo

By Craig Burton | Jul 9, 2018

Feilding Intermediate has a new school logo. Their previous logo had a mountain in a crest. They wanted to retain the crest shape and their motto “Aiming for the Top”. But Feilding is a very flat town. How could the new logo look, so that it captured the essence of their motto, without alluding to…

Read More

Irrigate Solutions – New Company Branding

By Craig Burton | Jun 20, 2018

I was contacted by Irrigate Solutions to create a logo and brand identity for their new business. This is another job, like Window Innovation’s branding, that I thought would be an interesting project to work on in between school branding work. As with all projects like this I wanted to establish a strong visual connection…

Read More

South Hornby School Rebuild & Rebrand

By Craig Burton | Jun 14, 2018

South Hornby School has a brand new Modern Learning Environment. Their new location is the old Branston Intermediate site just down the road from where they were. I was asked, during the rebuilding phase, to help with their rebranding. This would include rebranding around their school logo, mascot, values, student learning tools and signage. The…

Read More

South Otago High School’s PB4L Branding

By Craig Burton | Jun 8, 2018

South Otago High School approached me to create some branding around their PB4L Values. They have three core values – Respect, Excellence and Pride. How could these be personalised for South Otago High School’s current situation? What visual elements could be drawn upon to give these values a sense of place and purpose? The school…

Read More

Richmond Road School’s Unique Branding Challenge

By Craig Burton | Jun 4, 2018

Richmond Road School is an unique learning environment in Central Auckland. It is a leader in bilingual education. Their focus is on teaching and learning through students’ heritage languages in one of four teaching units (Rōpū) – English, French, Māori and Samoan. Branding a school of this nature has its challenges. The rōpū have their own distinct…

Read More

Ilam School’s Logo Design & Branding Journey So Far

By Craig Burton | May 29, 2018

In 2013 Ilam School decided they wanted a new school logo. Their existing logo seemed dated in appearance. However, the symbol for the school, the Azalea, was perfect. It captured the essence of who they were and what they stood for. But now the school was moving forward and forging new pathways. How could they…

Read More
New avatar2

Have any of these Case Studies been helpful?

Feel free to contact me if you would like to know more about anything that you've read here.

Follow School Branding Matters On Your Favourite Social Media Channels