Case Studies

Every school has a compelling brand story that can be crafted into an unique looking brand image.

These case studies have been created to inspire, inform, and help educators when it comes to making design decisions about their own schools brands.

It's been an exciting journey. So jump in and have a look. I'll be updating this page regularly with new case studies. Feel free to leave a comment or share any of these case studies with your peers.


Beckenham Te Kura o Pūroto Branding

Jan 11, 2021

The Beckenham Te Kura o Pūroto brand story began back in late 2015. A new vision and core set of values were developed and, in 2017, they adopted the combined…

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Mount Eden Normal Primary School Branding

Jul 16, 2020

Mount Eden Normal Primary School is situated right next to Mount Eden – one of a number of dormant volcanoes situated in the heart of Central Auckland. I was asked…

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Taradale Intermediate School Branding Refresh

Jul 13, 2020

Taradale Intermediate has undertaken an extensive refresh of its school branding. This included a refresh of their school logo, school values, team logos, school stationery, ethos diagram and inquiry model.…

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Te Matauru Primary New School Build Branding New Zealand

Te Matauru Primary – New School Branding

Jan 15, 2020

Te Matauru Primary is a brand new school being built in Rangiora on the outskirts of Christchurch. It is the first major new school build in the region for the…

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Te Kura O Take Kārara – New School Branding

Dec 10, 2019

Te Kura O Take Kārara is a brand new school being built in Wanaka in 2020. What a stunning place for a school. The exact location was known as Take…

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Winton School Learning Muscles Southland NZ

Meet Rere – Winton School’s PB4L Mascot.

May 22, 2019

Meet RERE, Winton School’s mascot that they use to champion their PB4L values and learner dispositions. I began writing this case study in back 2016. Three years later? RERE has…

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Knights Stream School Signage Christchurch NZ

Knights Stream School – New School Branding

Apr 12, 2019

Knights Stream School’s doors opened to families at the beginning of 2019 but the work on their visual branding began over twelve months earlier. What resulted was an exciting new…

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Ilam School Rear Entrance Sign Christchurch NZ

Ilam School’s Logo Design & Branding Journey So Far

Mar 29, 2019

In 2013 Ilam School decided they wanted a new school logo. Their existing logo seemed dated in appearance. However, the symbol for the school, the Azalea, was perfect. It captured…

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Newtown School’s Branding Story

Jul 16, 2018

There is a fantastic story woven into Newtown School’s logo design. It is an exploration into the life, nature and values of the school. At their core they are a…

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Have any of these Case Studies been helpful?

Feel free to contact me if you would like to know more about anything that you've read here.