PB4L / Values Branding

PB4L Values Branding helps to effectively promote a school's values and behavioural expectations around their classrooms and playgrounds.

Clearview Primary School Values Flags
Clearview Primary School Values Flags

PB4L / Values based branding is promotional or instructional material used in schools to help educate students, in a positive way, about expectations around their core values. The hope is an improvement in the behaviour of students in the areas of concern over time.

The brand elements used to support school values programs may include a specific PB4L / Values logo as well as promotional material such as posters, flags, certificates, and signs.


They are designed to:

  • Support staff with visual aids to help them be able to educate students more effectively about expected behaviour.

  • Promote a school's values in a more prominent way around the school.

  • Encourage and celebrate pro-social behaviour in school.

The following are examples of PB4L and other values programme logos that I have created for schools. They look different based on the type of school, the name of the programme, and the brand image of the school among other things.

I'm often asked, as a result of creating values based logo and icons, to refresh the school's logo too. It can quickly look outdated due to the new direction being taken. A school might have a fresh vision and purpose and their school logo no longer reflects who they are.

PB4L Logo Examples

South Otago High School PB4L Logo Southland NZ

South Otago High School PB4L

Chisnallwood Intermediate PB4L Logo Christchurch NZ

Chisnallwood Intermediate PB4L

Hoon Hay School PB4L Logo Christchurch NZ

Hoon Hay School PB4L

Banks Avenue School PB4L Logo Christchurch NZ

Banks Avenue School PB4L

Manurewa East School PB4L Logo Auckland NZ

Manurewa East School PB4L

Riverhills School PB4L Logo Auckland NZ

Riverhills School PB4L

Burnside High School PB4L Logo Christchurch NZ

Burnside High School PB4L

Cobham Intermediate PB4L Logo Christchurch NZ

Cobham Intermediate PB4L

PB4L Branding Examples

South Otago High School

You can read more about South Otago High School's PB4L branding HERE

South Otago High School PB4L Values Logo
South Otago High School PB4L Values Logo
South Otago High School PB4L Badges Otago NZ
South Otago High School PB4L Badges

Winton School - Southland

You can read more about Winton School's PB4L branding HERE

Winton Way Wall Graphic Southland NZ
Winton Way Wall Graphic
The Winton Way Certificates Southland NZ
The Winton Way PB4L Certificates
The Winton Way PB4L Flags Southland NZ
The Winton Way Flags
Winton School Learning Muscles Southland NZ
Winton School Learning Muscles

Burnside High School - Christchurch

You can read more about Burnside High School's PB4L branding HERE

PB4L Burnside High School
PB4L Burnside High School
Burnside High School - Behaviour Response Chart
Burnside High School - Behaviour Response Chart
Burnside High School - BHS Photoframe
Burnside High School - BHS Photoframe
Burnside High School - Event Response Chart
Burnside High School - Event Response Chart

Riverhills School - Auckland

Riverhills School PB4L Logo & Values
Riverhills School PB4L Logo & Values
PB4L Values Signs - Riverhills School, Auckland
PB4L Values Signs - Riverhills School, Auckland

Cobham Intermediate - Christchurch

PB4L Window Banner - Cobham Intermediate, Christchurch
PB4L Window Banner - Cobham Intermediate, Christchurch
PB4L Flags - Cobham Intermediate , Christchurch
PB4L Flags - Cobham Intermediate , Christchurch

Hoon Hay School - Christchurch

PB4L Hoon Hay Way Awards Tokens
PB4L Hoon Hay Way Awards Tokens
PB4L Hoon Hay Way Postcards
PB4L Hoon Hay Way Postcards

Whitau School - Christchurch

PB4L Whitau School Values Signage
PB4L Whitau School Values Signage
PB4L Whitau School Mascot Signs
PB4L Whitau School Mascot Signs

From My School Client Friends

Sarah-Allen-Riverhills-School

"We worked with School Branding Matters to develop our school mascot, PB4L logo and signage. Craig was a great listener and we felt that he 'got' us and what we wanted, which resulted in high quality work and a streamlined process without the back and forth hassles previously experienced elsewhere. Distance was no problem and we were able to communicate via phone, email and Skype, and Craig also liaised with a local signage company to ensure that the end products met our expectations. We are thrilled with the work Craig has done for us to date, and will be back for more."

Sarah Allen
Principal - Riverhills School, Auckland, New Zealand

Toni-Burnside

"Working with School Branding Matters has been a treat. As a PB4L school our values are integral to showing who we are and what we value. After our first meeting with Craig it was obvious he had listened to us and had picked up the journey we have been on and how we wanted to be portrayed. We were thrilled with the visual representations he shared with us and the different options he provided to us. We would thoroughly recommend School Branding Matters to other schools. Thank you Craig for showing us some 'HEART'"

Toni Burnside
Principal - Banks Avenue School, New Zealand

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Require some PB4L / Values branding?

There are so many ways of promoting your programme at school and in the community. Give me a call and we can talk through the options and the process involved in developing some values branding for your school.

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