PB4L Values Branding helps to effectively promote a school's values and behavioural expectations around their classrooms and playgrounds.

Clearview Primary School Values Flags
PB4L / Values based branding is promotional or instructional material used in schools to help educate students, in a positive way, about expectations around their core values. The hope is an improvement in the behaviour of students in the areas of concern over time.
The brand elements used to support school values programs may include a specific PB4L / Values logo as well as promotional material such as posters, flags, certificates, and signs.
They are designed to:
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Support staff with visual aids to help them be able to educate students more effectively about expected behaviour.
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Promote a school's values in a more prominent way around the school.
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Encourage and celebrate pro-social behaviour in school.
The following are examples of PB4L and other values programme branding that I have created for schools. They look different based on the type of school, the name of the programme, and the brand image of the school among other things.
I'm often asked, as a result of creating values based logos and icons, to refresh the school's logo too. It can quickly look outdated due to the new direction being taken. A school might have a fresh vision and purpose and their school logo no longer reflects who they are.
PB4L Values Branding Examples
Dawson School - Auckland

Dawson School PB4L

Dawson School PB4L Values - Whanau/Together

Dawson School PB4L Values - Respectful

Dawson School PB4L Values - Truthful

Dawson School PB4L Values - Love

Dawson School PB4L Values - Safe

Dawson School PB4L Signs (created by a local artist)
Newtown School Values - Wellington

Newtown School Values - Resilient

Newtown School Values - Respectful

Newtown School Values - Curious

Newtown School Values - Effort
Te Huarahi Linwood Avenue School - Christchurch

Te Huarahi Linwood Avenue School - Be Respectful

Te Huarahi Linwood Avenue School - Be Brave

Te Huarahi Linwood Avenue School - Be Your Best

Te Huarahi Linwood Avenue School - Be Strong
One Tree Point School's 4Cs - Whangarei
Other school mascot examples can be found here HERE

One Tree Point School Learning Powers - Collaborative

One Tree Point School Learning Powers - Creative

One Tree Point School Learning Powers - Curious

One Tree Point School Learning Powers - Citizens
Palmerston School's 'WARM' Values - Otago

Palmerston School 'WARM' -Whanaukataka

Palmerston School 'WARM' - Rakatirataka

Palmerston School 'WARM' - Aumakea

Palmerston School 'WARM' - Manaakitaka
Harrisville School's 4Rs - Auckland

Harrisville School 4Rs - Respect

Harrisville School 4Rs - Responsibility

Harrisville School 4Rs - Resilience

Harrisville School 4Rs - Relationships
Halswell School - Christchurch

Halswell School - Manawanuitanga

Halswell School - Kotahitanga

Halswell School - Manaakitanga

Halswell School - Kaitiakitanga

Halswell School - Whanaungatanga
Tuakau Primary School - Auckland

Tuakau Primary School - Manaakitanga

Tuakau Primary School - Tiakitanga

Tuakau Primary School - Whanaungatanga
Wesley Intermediate - Auckland

Wesley Intermediate - Belonging

Wesley Intermediate - Leadership

Wesley Intermediate - Excellence
South Otago High School - Balclutha
You can read more about South Otago High School's PB4L branding HERE

PB4L South Otago High School

South Otago High School PB4L - Excellence

South Otago High School PB4L - Respect

South Otago High School PB4L - Perseverance

Winton Way Wall Graphic

The Winton Way PB4L Certificates

The Winton Way Flags

Winton School Learning Muscles
Burnside High School - Christchurch
You can read more about Burnside High School's PB4L branding HERE

PB4L Burnside High School

Burnside High School - Behaviour Response Chart

Burnside High School - BHS Photoframe

Burnside High School - Event Response Chart
Riverhills School - Auckland

Riverhills School PB4L Logo & Values

Riverhills School PB4L Values Signage
From My School Client Friends

"We worked with School Branding Matters to develop our school mascot, PB4L logo and signage. Craig was a great listener and we felt that he 'got' us and what we wanted, which resulted in high quality work and a streamlined process without the back and forth hassles previously experienced elsewhere. Distance was no problem and we were able to communicate via phone, email and Skype, and Craig also liaised with a local signage company to ensure that the end products met our expectations. We are thrilled with the work Craig has done for us to date, and will be back for more."
Sarah Allen
Principal - Riverhills School, Auckland, New Zealand

"Working with School Branding Matters has been a treat. As a PB4L school our values are integral to showing who we are and what we value. After our first meeting with Craig it was obvious he had listened to us and had picked up the journey we have been on and how we wanted to be portrayed. We were thrilled with the visual representations he shared with us and the different options he provided to us. We would thoroughly recommend School Branding Matters to other schools. Thank you Craig for showing us some 'HEART'"
Toni Burnside
Principal - Banks Avenue School, New Zealand

Require some PB4L / Values branding?
There are so many ways of promoting your programme at school and in the community. Give me a call and we can talk through the options and the process involved in developing some values branding for your school.