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School Mascots

Mascots have been used for years by sporting teams and businesses to promote their brand massage in a fun and informal way. Used in schools they're a great way of promoting special events, as well as celebrating pro-social behavior, and demonstrating school values.

Many of my primary school clients use them as visual aids in the classroom to help staff demonstrate values to younger children. They can also be used on posters and flags to help reinforce school beliefs and practices around the school grounds.

South Hornby Values Flag Example Christchurch NZ

South Hornby School Values Flag Example


Dunford - Rakaia School's Mascot

Winton School Self Manager Poster Southland NZ

Winton School 'Learner Muscle' Poster

Wonder Weka Mascot South Hornby School Christchurch NZ

South Hornby School's 'Wonder Weka'

Methven Primary School Mascot Actions Canterbury NZ

Methven Primary School's 'STAR' Mascot

Myross Bush School Logo and Mascot Southland New Zealand

Myross Bush School's Mascot 'Ako'


Rakaia School PQR Values Poster

School Mascot Examples

Otautau School Mascot Southland New Zealand

Otautau School Mascot - Southland

Methven Primary School Mascot Christchurch NZ

Methven Primary School Mascot - Canterbury


Rakaia School Mascot - Canterbury

South Hornby School Mascot Christchurch NZ

South Hornby School Mascot - Chrischurch

Winton School Mascot Southland NZ

Winton School Mascot - Southland

Shotover Primary School Mascots Queenstown NZ

Shotover Primary School Mascots - Queenstown

York District High School Mascot - Perth Western Australia

York District High School Mascot - Western Australia

Manurewa East School Mascot Auckland NZ

Manurewa East School Mascot - Auckland

Hunua School Mascot Auckland

Hunua School Mascot - Auckland

Riverhills School Mascot Auckland NZ

Riverhills School Mascot - Auckland

Myross Bush School Mascot Southland NZ

Myross Bush School Mascot - Southland

Whitau School Mascot Christchurch NZ

Whitau School Mascot - Christchurch

From My School Client Friends

Aaron Richards

"Craig has been instrumental in enhancing the school's charter and curriculum programme through the development of a new school logo and mascot. Craig undertook a hands-on approach to understanding what made our school unique. As a result, he delivered concepts that encapsulated the school's vision and values in a very creative form. Craig was open to feedback and at all times demonstrated a commitment to getting things right for the school."

Aaron Richards
Principal - Darfield Primary School, New Zealand

Craig Burton School Branding Matters

Are you interested in a new mascot for your school?

I create mascots that are one-off designs. Contact me if you are interested in having one created as a brand champion for your school.

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