A School Prospectus should capture, at a glance, the exciting range of activities and subjects available in a school. It should be designed in a way that highlights all the very best things that make a school an unique and exciting place to learn.
Its purpose is to not only inform but to stimulate a response in prospective parents to find out more about a school. Getting the look and content right will help encourage parents to make contact and book in for a visit.
In recent years there has been a movement away from printed prospectuses toward digital versions. But there's something quite unique and special about a printed prospectus and the tactile nature of picking one up and thumbing through the pages. The design, paper choices and print quality all help support a school's brand image. Likewise, a poorly designed, badly printed prospectus can send negative signals about a school's brand.
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International Student Brochures
Like the prospectus, an International Student Brochure is a great way of providing potential students, in their native language, insight into the life of a school.
These brochures serve the purpose of providing enough applicable information to parents so that they either contact the school directly or visit the school website for more information before making contact.
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School Curriculum Brochures
A School Curriculum Brochure transforms a very 'wordy' curriculum document into a visually interesting and useful resource for staff.
It should clarify to staff ways for:
- Students to learn to know the vision and values of their school
- Teachers to direct activities in ways that model the schools vision and values
- Students to begin to model the school vision and values in their everyday lives
I help school principals transform their current curriculum documents into 'easy to read' reference tools for staff.
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School Branding Style Guides
A School Branding Style Guide makes it easy for staff and suppliers to understand how, and how not, to use a school's brand identity assets. It should include:
- Options for how the school logo is to appear stylistically.
- Colours specifications for use in print or online.
- Approved typefaces for use.
- How the school brand should look on stationery, in publications, or in advertising.
- A digital folder of files containing the logo and any other brand assets in various formats ready for use.
The style guide will help schools maintain control over how their brand identity is implemented. It's important to have a consistent look so that brand recognition increases over time whenever the school promotes itself in public.
From My School Friends
"Craig from School Branding Matters has been an integral part to recent developments at Rakaia School. Craig sat in on a strategic planning meeting and gained an insight in to the school direction and ethos. His excellent understanding then led to significant changes in our marketing and logo development. He has sharpened the image of the school giving a professional and polished feel to all publications and written material including newsletters, school reports and stationery.
I highly recommend Craig and School Branding Matters if you are looking to freshen up the image of your school and to help you align your vision, mission and values with the support of a professional Graphic Design Company."
Principal, Rakaia School, New Zealand