School Logo Design

Newtown School’s Branding Story

There is a fantastic story woven into Newtown School’s logo design. It is an exploration into the life, nature and values of the school. At their core they are a ‘Multicultural Kiwi School’ in the heart of Newtown, a suburb just south of Central Wellington. What is their story and how is this being woven…

Read More

South Hornby School Rebuild & Rebrand

South Hornby School has a brand new Modern Learning Environment. Their new location is the old Branston Intermediate site just down the road from where they were. I was asked, during the rebuilding phase, to help with their rebranding. This would include rebranding around their school logo, mascot, values, student learning tools and signage. The…

Read More

South Otago High School’s PB4L Branding

South Otago High School approached me to create some branding around their PB4L Values. They have three core values – Respect, Excellence and Pride. How could these be personalised for South Otago High School’s current situation? What visual elements could be drawn upon to give these values a sense of place and purpose? The school…

Read More

Richmond Road School’s Unique Branding Challenge

Richmond Road School is an unique learning environment in Central Auckland. It is a leader in bilingual education. Their focus is on teaching and learning through students’ heritage languages in one of four teaching units (Rōpū) – English, French, Māori and Samoan. Branding a school of this nature has its challenges. The rōpū have their own distinct…

Read More

Ilam School’s Logo Design & Branding Journey So Far

In 2013 Ilam School decided they wanted a new school logo. Their existing logo seemed dated in appearance. However, the symbol for the school, the Azalea, was perfect. It captured the essence of who they were and what they stood for. But now the school was moving forward and forging new pathways. How could they…

Read More

Brand Clarity, Consistency, and Burnside High School

The Burnside High School logo symbol is iconic among schools in the Canterbury Region and beyond. Yet there had never been any guidelines established to help staff and suppliers use it in a consistent way. They decided themselves on how it would appear.   To fix this we went back to the beginning and created some visual standards…

Read More

Logo Design & Branding for a Newly Merged School

Toward the end of 2015 I was asked if I would like to be involved in the branding of Lyttelton Primary – a newly merged school. Their new logo is the result of some great consultation and collaboration between myself, the school community, and the local hapū. Lyttelton Main School and Lyttelton West School were closed as a result of…

Read More

Two New Logos and a Mascot for Manurewa East School.

Toward the end of 2015 I had the pleasure of meeting with Phil Palfrey and Richard Arthurs, the Principal and Deputy Principal at Manurewa East School in Auckland. We discussed the creation of some new brand identity work around their school logo, PB4L program, and school mascot. After our initial discussions I began thinking about the logo and how…

Read More

How hard is it to design a logo anyway?

To be honest, they’re hard work. Every school or educational organisation is different. When it comes to logo designs I try to clearly define the distinct characteristics of an individual school and then create a look for the logo based on the findings from that. Southland Primary Principals’ Association (SPPA) was hosting the New Zealand Principals’ Federation Conference…

Read More

Follow School Branding Matters On Your Favourite Social Media Channels