Posts by Craig Burton

Two New Logos and a Mascot for Manurewa East School.

Toward the end of 2015 I had the pleasure of meeting with Phil Palfrey and Richard Arthurs, the Principal and Deputy Principal at Manurewa East School in Auckland. We discussed the creation of some new brand identity work around their school logo, PB4L program, and school mascot. After our initial discussions I began thinking about the logo and how…

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How hard is it to design a logo anyway?

To be honest, they’re hard work. Every school or educational organisation is different. When it comes to logo designs I try to clearly define the distinct characteristics of an individual school and then create a look for the logo based on the findings from that. Southland Primary Principals’ Association (SPPA) was hosting the New Zealand Principals’ Federation Conference…

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A Brand New Look for a Brand New School.

I thought I would share a story about Rāwhiti School in Christchurch. It’s a school taking great strides forward as they endeavour to ‘rise up’, out of the rubble of the past, with a brand new name, a brand new vision, and a brand new logo! In early 2015 I was asked to help bring this logo to reality. Rāwhiti School is…

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Catholic School Branding, Charism, & the Community Voice.

St Patrick’s School in Bryndwr, Christchurch, asked if I would create a new logo design as part of their school branding. They felt strongly that their Charism (how they began, who they are, and what they stand for) was of central importance to any new design. As part of the process we also wanted to hear what their…

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Meet Rere – Winton School’s New Mascot.

Mascots have been used for years by sports teams and businesses to promote their brands. In primary schools they can be an effective tool for connecting young students with values and beliefs – supporting the work of educators trying to develop a positive learning environment and culture in the school.   Meet Rere.   Winton School adopted PB4L last year. As a result, they took a closer look at their school culture…

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Enner Glynn School’s Learning Lenses.

In 2011 that I began work with Enner Glynn School in Nelson on the creation of their new school logo design and Learning Lens graphics. I revisited the graphics recently and, five years on, they look as fresh today as they did back then. Enner Glynn School use their Learning Lens graphics to help implement their school vision. They desire…

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