Posts by Craig Burton

Window Innovation’s Commercial Branding Success

Even though I specialise in school branding I still receive a number of enquiries from companies requiring commercial branding help. It’s a different type of challenge to that of schools. I hope by showcasing some of these projects here that it provides a little bit of an insight into the 25 years of experience that…

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Brand Clarity, Consistency, and Burnside High School

The Burnside High School logo symbol is iconic among schools in the Canterbury Region and beyond. Yet there had never been any guidelines established to help staff and suppliers use it in a consistent way. They decided themselves on how it would appear.   To fix this we went back to the beginning and created some visual standards…

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Logo Design & Branding for a Newly Merged School

Toward the end of 2015 I was asked if I would like to be involved in the branding of Lyttelton Primary – a newly merged school. Their new logo is the result of some great consultation and collaboration between myself, the school community, and the local hapū. Lyttelton Main School and Lyttelton West School were closed as a result of…

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Two New Logos and a Mascot for Manurewa East School.

Toward the end of 2015 I had the pleasure of meeting with Phil Palfrey and Richard Arthurs, the Principal and Deputy Principal at Manurewa East School in Auckland. We discussed the creation of some new brand identity work around their school logo, PB4L program, and school mascot. After our initial discussions I began thinking about the logo and how…

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Southland Primary Principals Association Logo Design

South Primary Principal Association Logo Design

Southland Primary Principals Association (SPPA) was hosting the New Zealand Principals’ Federation Conference in 2014. As part of the branding and marketing leading up to this event, they asked me to create a new logo and motto that would proudly reflect who they are as an educational organisation in the region. As with every school…

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A Brand New Look for a Brand New School.

I thought I would share a story about Rāwhiti School in Christchurch. It’s a school taking great strides forward as they endeavour to ‘rise up’, out of the rubble of the past, with a brand new name, a brand new vision, and a brand new logo! In early 2015 I was asked to help bring this logo to reality. Rāwhiti School is…

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Catholic School Branding, Charism, & the Community Voice.

St Patrick's Catholic School Branding Christchurch New Zealand

St Patrick’s School in Bryndwr, Christchurch, asked if I would create a new logo design as part of their school branding. They felt strongly that their Charism (how they began, who they are, and what they stand for) was of central importance to any new design. As part of the process we also wanted to hear what their…

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Enner Glynn School’s Learning Lenses.

In 2011 that I began work with Enner Glynn School in Nelson on the creation of their new school logo design and Learning Lens graphics. I revisited the graphics recently and, five years on, they look as fresh today as they did back then. Enner Glynn School use their Learning Lens graphics to help implement their school vision. They desire…

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