Posts by Craig Burton
Beckenham Te Kura o Pūroto Branding
The Beckenham Te Kura o Pūroto brand story began back in late 2015. A new vision and core set of values were developed and, in 2017, they adopted the combined English and Te Reo Māori name ‘Beckenham Te Kura o Pūroto’ which means ‘Beckenham, the school of the ponds’. It’s been a wonderful school branding…
Read MoreMount Eden Normal Primary School Branding
Mount Eden Normal Primary School is situated right next to Mount Eden – one of a number of dormant volcanoes situated in the heart of Central Auckland. I was asked to create some new branding that helped to connect the school more closely to this unique landmark. Mount Eden Normal Primary School (MENPS) is a…
Read MoreTaradale Intermediate School Branding Refresh
Taradale Intermediate has undertaken an extensive refresh of its school branding. This included a refresh of their school logo, school values, team logos, school stationery, ethos diagram and inquiry model. It began by understanding what was important to them. The clocktower in the middle of town was something that the school community deeply cared about…
Read MoreTe Matauru Primary – New School Branding
Te Matauru Primary is a brand new school being built in Rangiora on the outskirts of Christchurch. It is the first major new school build in the region for the last 30 years with a completion date set for 2020. I was asked by the Foundation Principal, Danny Nicholls, if I would create a new…
Read MoreTe Kura O Take Kārara – New School Branding
Te Kura O Take Kārara is a brand new school being built in Wanaka in 2020. What a stunning place for a school. The exact location was known as Take Kārara by Ngāi Tahu back in the early 1800s. When it came to designing their new school logo I discovered the word “reflection” as the…
Read MoreMeet Rere – Winton School’s PB4L Mascot.
Meet RERE, Winton School’s mascot that they use to champion their PB4L values and learner dispositions. I began writing this case study in back 2016. Three years later? RERE has taken on a life of his own and become firmly embedded in the life and culture of the school. It’s a fantastic story. But where…
Read MoreKnights Stream School – New School Branding
Knights Stream School’s doors opened to families at the beginning of 2019 but the work on their visual branding began over twelve months earlier. What resulted was an exciting new brand image that truly reflects the dreams and aspirations of their Foundation Principal and Board of Trustees. It was well thought out and managed. Branding…
Read MoreIlam School’s Logo Design & Branding Journey So Far
In 2013 Ilam School decided they wanted a new school logo. Their existing logo seemed dated in appearance. However, the symbol for the school, the Azalea, was perfect. It captured the essence of who they were and what they stood for. But now the school was moving forward and forging new pathways. How could they…
Read MoreNewtown School’s Branding Story
There is a fantastic story woven into Newtown School’s logo design. It is an exploration into the life, nature and values of the school. At their core they are a ‘Multicultural Kiwi School’ in the heart of Newtown, a suburb just south of Central Wellington. What is their story and how is this being woven…
Read MoreFeilding Intermediate’s New School Logo
Feilding Intermediate has a new school logo. Their previous logo had a mountain in a crest. They wanted to retain the crest shape and their motto “Aiming for the Top”. But Feilding is a very flat town. How could the new logo look, so that it captured the essence of their motto, without alluding to…
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