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Posts by Craig Burton

Te Kura O Take Kārara – New School Branding

Te Kura O Take Karara School Wanaka Scenery

Te Kura O Take Kārara is a brand new school being built in Wanaka in 2020. What a stunning place for a school. The exact location was known as Take Kārara by Ngāi Tahu back in the early 1800s. When it came to designing their new school logo I discovered the word “reflection” as the…

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Meet Rere – Winton School’s PB4L Mascot.

Winton School Learning Muscles Southland NZ

Meet RERE, Winton School’s mascot that they use to champion their PB4L values and learner dispositions. I began writing this case study in back 2016. Three years later? RERE has taken on a life of his own and become firmly embedded in the life and culture of the school. It’s a fantastic story. But where…

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Te Matauru Primary – New School Branding

Te Matauru Primary New School Build Branding New Zealand

Te Matauru Primary is a brand new school being built in Rangiora on the outskirts of Christchurch. It is the first major new school build in the region for the last 30 years with a completion date set for 2020. I was asked by the Foundation Principal, Danny Nicholls, if I would create a new…

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Knights Stream School – New School Branding

Knights Stream School Branding Christchurch NZ

Knights Stream School’s doors opened to families at the beginning of 2019 but the work on their visual branding began over twelve months earlier. What resulted was an exciting new brand image that truly reflects the dreams and aspirations of their Foundation Principal and Board of Trustees. It was well thought out and managed. Branding…

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Ilam School’s Logo Design & Branding Journey So Far

Ilam School Rear Entrance Sign Christchurch NZ

In 2013 Ilam School decided they wanted a new school logo. Their existing logo seemed dated in appearance. However, the symbol for the school, the Azalea, was perfect. It captured the essence of who they were and what they stood for. But now the school was moving forward and forging new pathways. How could they…

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Newtown School’s Branding Story

There is a fantastic story woven into Newtown School’s logo design. It is an exploration into the life, nature and values of the school. At their core they are a ‘Multicultural Kiwi School’ in the heart of Newtown, a suburb just south of Central Wellington. What is their story and how is this being woven…

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Feilding Intermediate’s New School Logo

Feilding Intermediate has a new school logo. Their previous logo had a mountain in a crest. They wanted to retain the crest shape and their motto “Aiming for the Top”. But Feilding is a very flat town. How could the new logo look, so that it captured the essence of their motto, without alluding to…

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South Hornby School Rebuild & Rebrand

South Hornby School Sign Christchurch NZ

South Hornby School has a brand new Modern Learning Environment. Their new location is the old Branston Intermediate site just down the road from where they were. I was asked, during the rebuilding phase, to help with their rebranding. This would include rebranding around their school logo, mascot, values, student learning tools and signage. The…

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Irrigate Solutions – New Company Branding

I was contacted by Irrigate Solutions to create a logo and brand identity for their new business. This is another job, like Window Innovation’s branding, that I thought would be an interesting project to work on in between school branding work. As with all projects like this I wanted to establish a strong visual connection…

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South Otago High School’s PB4L Branding

South Otago High School approached me to create some branding around their PB4L Values. They have three core values – Respect, Excellence and Pride. How could these be personalised for South Otago High School’s current situation? What visual elements could be drawn upon to give these values a sense of place and purpose? The school…

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