To be honest, they're hard work.

Every school or educational organisation is different. When it comes to logo designs I try to clearly define the distinct characteristics of an individual school and then create a look for the logo based on the findings from that.

Southland Primary Principals' Association (SPPA) was hosting the New Zealand Principals' Federation Conference in 2014. As part of the branding and marketing leading up to this event, they asked me to create a new logo and motto that would proudly reflect who they are as an organization in the region.

The motto that I came up with “Taking Care of Learning” describes the association’s collegial support, training, advocacy, influence, and connection with the regions principals and their schools.

Silver fern leaves on a rock against Mitre Peak at the background in Fiordland National Park, southern Island, New Zealand.

Using their new motto as a starting point, Mitre Peak in Fiordland National Park was chosen as a metaphor to symbolize the association’s dedication as stewards of the regions schools. Just as Fiordland National Park is protected from anything that would tarnish its reputation or damage the region as a scenic wonderland, so too does SPPA protect and maintain the quality of education in schools through their pastoral care and support of their principals.

They are a proud association. To emphasize this I designed the logo symbol in the shape of an ‘S’ for Southland. It is comprised of three colors - Burgundy and Yellow (their regional colors) and Green (symbolizing the land). The top oval represents SPPA. The green symbolizes the land and their reach to every principal throughout the region (represented by the bottom oval). The entire shape is a stylized representation of the Southland Region.


The finished logo is not only modern, bold and professional looking, it's packed with meaning!

So how hard is it to design a logo? Very 🙂


Yes, a lot of thought goes into creating logos.

Please contact me if you would like to know more about the process of creating one for your educational organisation.

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  1. webmatters on June 16, 2016 at 1:17 pm

    Takes a lot of talent and hard work to design, well done.

  2. Craig Burton on June 16, 2016 at 4:16 pm

    Thanks 🙂

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