Helping school principals craft compelling visual brands that make them and their schools look awesome!

If you'd like to know more, let's talkor keep reading below . . .

School Branding Matters is a Graphic Design Consultancy that provides specialist visual branding solutions for New Zealand schools. Welcome.

Creating a new school logo design is one thing. Crafting a compelling brand story around your school's unique character and cultural narrative is another. And building this is a marathon NOT a sprint. I describe the process schools go on as

Inspiring Journeys in School Branding

My name is Craig Burton and my company, School Branding Matters, has been providing 'One Stop Shop' specialist visual branding advice to New Zealand schools since 2008. My aim is to make it easy for school leaders looking for a company that can handle all their design requirements whether it's a new school logo design, school prospectuswebsitemascot, or values brandingIt's all here!

I hope that the information, examples, and case studies shown on my website act as inspiration for you to begin a school branding journey of your own. Jump in!

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About


School Branding Matters is an Educational Branding Consultancy that was founded in 2008 after seeing a need for specialist branding advice in the New Zealand education sector.

My name is Craig Burton and I bring over 20 years graphic design experience to the education world by providing a 'One Stop Shop' style approach to school branding. Traditionally, school principals and leaders have had to find help from multiple sources for things like their school website, prospectus . . .

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School Branding


Your school brand is your reputation as a reflection of your school culture in the community. I refer to visual school branding as the variety of branded media used to help promote a school, its products, and services.

It's important that any school marketing material has a consistent visual style and feel about it along with a consistency around the school message. Why? Because over time your community will build up a familiarity with your brand image. The more that consistent image and message appears . . .

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Case Studies


Having worked with schools for almost ten years has taught me a lot about their unique branding requirements. These case studies have been created to inspire, inform, and help educators when it comes to making design decisions about their own schools brands. 

It's been an exciting journey for me! So jump in and have a look. I'll be updating this page regularly with new case studies. Feel free to leave a comment or share any of these case studies on your social media channels.

From My School Client Friends

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"I unreservedly recommend Craig at School Branding Matters who listens carefully to a clients wishes, adds his own thoughts for consideration and then comes up with a design that is fresh, creative and captures the brief given. His work is always delivered on time and he is very receptive to any changes required."

Paul Dolan
Principal, Ilam School, New Zealand

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"It is my pleasure to write this testimonial for Craig Burton who was the chosen business to work with West Melton School in 2015/16 in our rebranding process after reviewing our vision, values and beliefs.

At all times Craig had the focus of our needs as a priority. He was easy to communicate and relate with, providing a wealth of knowledge from working with other schools to support our future direction. His ideas/suggestions enhanced our existing practices.

He provided us with exciting, creative ideas for consideration.

He was prompt and efficient in responding to requests and regularly answered emails offering suggestions. He was not afraid to make suggestions that he felt would benefit the schools needs.

Graphics were colourful, bright and engaging and related to children and adults alike.

We will continue to collaborate and engage with Craig into the future, enhancing learning through the support of his creative graphics.

I would highly recommend Craig as an effective business partner.

I am happy to be contacted to support this testimonial and share the work we have completed in partnership with Craig."

Susan Jackson
Principal, West Melton School, Te Kura o Papatohora

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Welcome to my school branding website.

I hope you enjoy looking around. If you have any questions relating to anything you see, or would like to know more about any of the products I provide for schools, please contact me.

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