School Branding Matters is an Educational Branding Consultancy that specializes in helping schools anywhere in New Zealand and Australia with their visual branding.

My name is Craig Burton and I've been providing specialist visual branding advice to New Zealand and Australian schools since 2008.

It was after creating a new school logo design and brand identity for my local school (and enjoying the experience a lot) that I decided to investigate to see if more schools were in need of similar help. I discovered there were so I established School Branding Matters. What a journey so far! It can be best summed up by my vision statement

Inspiring Journeys in School Branding

The world is a much smaller place today thanks to technology.  This means that I can work with any schools anywhere in New Zealand, Australia, or the rest of the world for that matter.

I hope that the information, examples, and case studies shown on my website act as inspiration for you to begin a school branding journey of your own. Enjoy!



School Branding Matters is an Educational Branding Consultancy that I founded in 2008 after working with a school client for a year and really enjoying the experience. I wondered if there were more schools that required this type of visual branding guidance and discovered there were.

I bring over 20 years commercial graphic design experience to the education world - providing a 'One Stop Shop' style approach to school branding. By offering this approach, branding consistency . . .


School Branding

Your school brand is your reputation as a reflection of your school culture in the community. I refer to visual school branding as the variety of branded media used to help promote a school, its products, and services.

It's important that any school marketing material has a consistent visual style and feel about it along with a consistency around the school message. Why? Because over time your community will build up a familiarity with your brand image. The more that consistent image and message appears . . .


Case Studies

Having worked with schools for almost ten years has taught me a lot about their unique branding requirements. These case studies have been created to inspire, inform, and help educators when it comes to making design decisions about their own schools brands. 

It's been an exciting journey for me! So jump in and have a look. I'll be updating this page regularly with new case studies. Feel free to leave a comment or share any of these case studies on your social media channels.

From My School Client Friends

IMG_4161 to use cropped (small)

"I unreservedly recommend Craig at School Branding Matters who listens carefully to a clients wishes, adds his own thoughts for consideration and then comes up with a design that is fresh, creative and captures the brief given. His work is always delivered on time and he is very receptive to any changes required."

Paul Dolan
Principal, Ilam School, New Zealand


"It is my pleasure to write this testimonial for Craig Burton who was the chosen business to work with West Melton School in 2015/16 in our rebranding process after reviewing our vision, values and beliefs.

At all times Craig had the focus of our needs as a priority. He was easy to communicate and relate with, providing a wealth of knowledge from working with other schools to support our future direction. His ideas/suggestions enhanced our existing practices.

He provided us with exciting, creative ideas for consideration.

He was prompt and efficient in responding to requests and regularly answered emails offering suggestions. He was not afraid to make suggestions that he felt would benefit the schools needs.

Graphics were colourful, bright and engaging and related to children and adults alike.

We will continue to collaborate and engage with Craig into the future, enhancing learning through the support of his creative graphics.

I would highly recommend Craig as an effective business partner.

I am happy to be contacted to support this testimonial and share the work we have completed in partnership with Craig."

Susan Jackson
Principal, West Melton School, Te Kura o Papatohora


Welcome to my school branding website.

I hope you enjoy looking around. If you have any questions relating to anything you see, or would like to know more about any of the products I provide for schools, please contact me.

Follow School Branding Matters On Your Favourite Social Media Channels