School Branding Matters (SBM) is an Educational Branding Consultancy providing inspiring, innovative and eye catching branding solutions for Primary, Intermediate and Secondary schools in New Zealand and Australia.
It has been exciting and rewarding to bring our 20 years commercial experience to the world of education with our 'one stop shop' approach to school branding. By choosing us you are ensuring a personalised and consistent brand image across all media platforms that captures your school's unique culture and values.
What is an Inspiring Journey in School Branding?
At SBM we believe that school branding is much more than a nice logo with matching stationery. Your school brand is your reputation and a reflection of your school culture in the community. A thoughtfully designed brand captures the essence of what your school stands for and combines it with your unique school story. This combination helps create a positive energy and a focal point for developing a dynamic and engaging school culture.
An inspiring school brand will help you:
- Energise staff, students and parents and encourage them to have pride in their school
- Create positive perceptions in the community that attracts and retains staff and students
- Build a school culture to be proud of
Knowing 'who you are' is central to the development of any successful school brand. This involves working from the inside out to clearly understand the core beliefs and practices that underpin your school culture. The next step is to portray this honestly and authentically. SBM believes that every school has a unique, compelling story that can be harnessed to develop a dynamic and inspiring school brand. We call the process we use to help schools discover and tell their story an 'Inspiring Journey in School Branding'.
Our inspiring journeys will help you:
- Clarify your school's ethos and communicate your vision, mission and values in a meaningful and memorable way
- Capture your school's unique story and create symbols and themes to tell it
- Develop ongoing strategies to enhance brand awareness and community engagement